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CELESTINO Couture

Web Design & SEO Internship

CELESTINO Couture is a sustainable brand that makes garments based out of Hudson Valley, NY. I worked there remotely as an intern where I conducted Shopify web design, improved SEO, and led a complete website refresh. 

Web Design

Transferring content, Updating version, and more

Early on in my CELESTINO experience, I proposed to stockholders that their current Shopify website could be completely updated. Glaring flaws, like a lacking backplate, would be fixed, as well as general load times, and website function. Having some resistance to the idea, I presented an example of what changes I intended on making on a duplicate of the website to the stockholders. This presentation gave me the go to make changes as well as lead the entire project working with other interns.

To accomplish this refresh, I updated the Shopify template, navigated/edited backend code, and designed a layout that made transferring images and text easy.

Screenshot (124).png
Screenshot (121).png
Before the Update...
  • No backplate behind the logo
    • causes conflicts when overlaying other text​
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  • The image and text sections are of different sizes
​
  • Video with audio would automatically play on landing page
    • added significantly to load time​
​
  • The company description lacked important details
    • last names, their motivation, origin story, etc.​
Screenshot (127).png
After the Update...
Screenshot (128).png
CELESTINO - All image sections the same.png
  • A backplate was added behind the logo
    • now interferes with no text​
​
  • The text reveals far more about the company â€‹
    • Typographic hierarchy draws more attention to important information​
    • More description as to how they make their clothes contributes to transparency
    • Improves SEO as well
​
  • All images are the same size as they should be relative to their section
​
  • No video automatically plays on landing page

Search Engine Optimization (SEO)

Added Alt Text, Revised Copy, and Improved Google Search Ranking

Alt Text was added to every image for more accessibility and visibility. The website copy itself was revised to include more keywords for Google to improve its SEO even more.

SERP rankings improved from 6th to 2nd in 2 months, placing them above the fold in organic search, when searching 'Celestino'

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